1. Acceptance of Terms

By accessing or utilizing the website and services provided by Highcrest Equity (including GEO, AI Content, and Programmatic services), you (“Client” or “User”) agree to be legally bound by these Terms and Conditions and our Privacy Policy. If you do not agree, you must cease use immediately.

2. Services Defined

Highcrest Equity provides advanced digital services defined exclusively within a separate, written Service Agreement or Statement of Work (SOW) executed between the parties. In case of any contradiction, the detailed provisions of the SOW will take precedence over these general Terms.

3. Client Responsibilities

The Client must ensure timely access to all necessary accounts (e.g., CMS, Analytics), data, and materials required for service performance. The Client warrants that all supplied content is legal, accurate, and does not infringe on any third-party intellectual property rights.

4. Fees and Payment

All service fees are specified in the SOW. Unless otherwise agreed, invoices are due net [X] days from the invoice date. Failure to pay on time may result in the suspension of services or the application of interest charges on the overdue amount.

5. Media Spend Accountability

The Client is solely responsible for funding and covering all third-party media costs, or Ad Spend, associated with services like Programmatic Advertising Management, as detailed in the applicable SOW or budget plan. Highcrest Equity acts only as the manager of this spend.

6. Client Intellectual Property

All content, branding, data, and intellectual property (IP) provided by the Client remains the sole and exclusive property of the Client at all times, regardless of the status of the service agreement.

7. Work Product Ownership

Upon full and final payment for the services described in the SOW, the Client shall own all rights, title, and interest in the specific deliverables (“Work Product”) created by Highcrest Equity under that SOW.

8. Agency Tools and IP

Highcrest Equity retains all ownership rights to its underlying proprietary methodologies, internal AI models, templates, general know-how, and software tools utilized during the provision of services. This IP is not transferred to the Client.

9. Confidentiality and Non-Disclosure

Both parties commit to maintaining the strict confidentiality of all non-public information shared by the other party, including financial figures, strategies, and proprietary data. Disclosure is prohibited without written consent, except as required by law.

10. Limitation of Liability

Highcrest Equity is not liable for indirect, consequential, or punitive damages (e.g., lost profits or data). Our total cumulative liability to the Client will not exceed the total fees paid by the Client in the six (6) months immediately preceding the date the claim arose.

11. Governing Law and Arbitration

These Terms shall be governed by and construed in accordance with the laws of the State of California, USA, without regard to its conflict of law principles. Any disputes arising out of or relating to these Terms must be resolved through mandatory, binding arbitration in Los Angeles County, California, under the rules of the American Arbitration Association (AAA).

12. Contact Information

If you have any questions regarding these Terms and Conditions or the services provided by Highcrest Equity, please contact us directly at:
Highcrest Equity Email: contact@highcrestequity.site

Last Updated: Jan 30, 2025